The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.
Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.
Great advertising, in and of itself, becomes a benefit of the product.
When you create advertising, always start with the words.
You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.