People choose to read, and it takes effort. It's not one of those hobbies that asks nothing of the person who is doing it. It's more than a hobby.
I remember visiting my grandmother Adele in Ponce Inlet, Florida, when I was three years old, and she had an IBM electric typewriter. I thought that this electric typewriter was about the most fascinating toy in the world - I liked the little bell and the sounds and the feel of the keys and especially the erase key.
I like to believe, as a writer, that anybody who isn't a reader yet has just not found the right book.
I myself am mixed race - my mother is Korean, and my father is an American Jew - so I've always felt other.
On some level, I think we want our reading self to represent our best self.