I don't know if most people know it or not, but I produce, like, 95% of my own stuff.
Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.
In the past, my process would start with a sample of another song, and I'd chop it up and use that as the basis of the song that I was making.
You have this ability in hip hop to be invincibly cool, and that is a part of G-Eazy.
Something I stand for is being brave enough to invest in creative ideas that I firmly believe in and bringing those to life.