Profit or perish... There are only two ways to make money: increase sales and decrease costs.
You could have everything right but be in the wrong place. You think your business is no good, but really, the problem is your place is no good.
I was able to solve enough big problems along the way that the sheriff didn't come along and put the 'bankruptcy' sign up.
After 39 years of business, I'm still learning. I go through this every year -identifying new strategies that are extremely important.
Even if you set a long-term goal, that doesn't mean it's a straight-line journey. Often, there are problems and obstacles along the way.