Every time you start a company - and I've started five or six - you have the opportunity to screw up in whole new ways.
I like to think of the world as a sort of a casino, except the house doesn't have the advantage. If you're smart, you have an advantage. It behooves you to place a lot of bets.
My strong belief - in being in blogging before Twitter - is that in trying to create more information out there, in trying to create the democratization of media in general, is that the more voices there are out there then the likelihood is that the truth bubbles up to the top.
I've always had a tendency to be much more optimistic about people than I should be. I'd like to be a little shrewder.
The promoted tweet is a real tweet that a company may have sent out that they want more distribution for. They will buy key words for it. If people are looking for something related, it will show up.