You can spend your time daydreaming or make use of it in other ways.
You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.
The power of social media is it forces necessary change.
One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.
Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.