Whether I'm acting or making it, at the end of the day it's telling the story; action, drama. You want the audience to feel it - the story, the action, the scene, or a particular shot. I just keep working on crafting my art, on how to make action movies.
An action choreographer is kind of like a dance choreographer. You choreograph the moves and you let the director, cinematographer take into positioning their cameras.
My action follows my characters. If a character is a cop, you cannot be posing all the time, you cannot fly off the roof because it doesn't make any sense - it's not practical.
As an action director, I always try to bring something fresh and new.
Many friends of mine told me that normally only guys like a kung fu movie and the girls would be turned off - they want to see a love story. But Ip Man is a family man, so the women see this and go: 'I want my husband to be like this man. He'll be a scholar, he'll be fighting, he'll care for the family.' So we had a bigger audience.
There's a lot of thinking when you choreograph something. You're not just choreographing some bodies, arms, legs flying around to look cool. It's a lot more complicated and sophisticated. You also have to deal with the connection of the whole film, so when I choreograph, I think of the movement itself, the camera angles, the characters.