I was raised not to be rude, but I also try to get the best work out of people.
People recognize certain things, like 'D' means 'this dialogue stinks.' We're dealing with shows that are written here, shot in New York and posted back here. Accurate communication is a necessity.
The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.
I try to just communicate what I want done as clearly and simply as possible.
I get bored with establishing shots of people getting out of cars and walking into buildings, getting into elevators and then 45 seconds later they have a line.