If you use your old business models to restrict people, they're going to find ways to get that content the way they want it.
We saw that our customers required help beyond the data sets they had and that they could benefit from a wider opinion. So we built SurveyMonkey Audience, and we've now got 4 million users who signed up to take surveys. Our clients can choose the demographic they want to hear from, and we can provide that sample.
I started my business with my best friend from high school.
'Cosmopolitan' used to publish five covers across the U.S. so that if one was unpopular, it wouldn't tank their entire sales.
For me, going home at 5:30 is as much about my own choices, but also giving my team those choices, too.
You want to hire great people and give them the opportunity to fail. You need to let them figure things out as they go along. If they fail repeatedly, then you probably have to find a different person, but if you don't let people have that opportunity to fail, they don't get to learn and grow and try things.
Outlets are turning away from phone polling, which can be problematic. For example, we did a poll for NBC around the Ebola crisis; we provided results in 24 hours. Their traditional phone poll would have taken a week to turn around. We're showing people we can do high-quality work: we've proved that with the work we do with the media.
If you're an entrepreneur and you're starting a company, I think the first thing you do is you go and talk to a bunch of people. But then the next thing you probably should do is figure out if there's a broader demand than just people you know. That's where I think SurveyMonkey is pretty valuable to people.