Set your compass to beauty, humor, and grief; stay the course no matter what, and I'll support you with everything I've got.
All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel toward our consumer habits and our consumer lives.
I hate the word 'rendering,' as it equates to 'pouring concrete' on ideas that demand continuing dialog. 'Trade secrets' imply hoarding of knowledge.
There's an axiom I live by: 'There is no art without politics.' You either choose to engage it, or you choose political apathy. This ties in with ideas around real-time performance and feedback.
What I aspire to is to have the viewer look directly at the subject, as if they're looking through a window at the real thing.