The truth is the Super Bowl long ago became more than just a football game. It's part of our culture like turkey at Thanksgiving and lights at Christmas, and like those holidays beyond their meaning, a factor in our economy.
It's getting the right person that's the challenge.
Well, you know, in any political campaign, you're gonna have people on one side that are gonna slip a reporter something because they think it'll hurt the guy on the other side.
The Iraq war was fought by one-half of one percent of us. And unless we were part of that small group or had a relative who was, we went about our lives as usual most of the time: no draft, no new taxes, no changes. Not so for the small group who fought the war and their families.
I can't think of any other job in journalism where the newsmakers come to you.