It is critical to bundle all future variable costs of supporting the customer in order to fairly estimate the future contribution.
I think one thing that may have happened with both Facebook and Zynga is that they may have waited too long to go public. They got particularly cute on that front.
Having an investor on your board of directors who is naive about public markets or finds them complex or scary is non-optimal.
It's really hard to run a business against somebody who is not acting as if it were in business.
Marketing executives like big budgets, as big budgets make it easier to grow the top line.
Most firms are hierarchical in nature, with everyone getting different slices of the economic pie. The problem is those slices are negotiated every time a firm raises a new fund, so in between funds, which is most of the time, the partners are trying to outgun one another to make a stronger case for themselves.