The fashion sector is very hot in New York, especially the fashion tech sector, and a lot of women have been the leaders in the industry.
The Stockholm street style is distinctive, with ensembles that exemplify the city's understated elegance.
If all purchases are spontaneous and simply driven by what is seen and loved, there is a high risk of ending up with 10 cocktail dresses and no outfits for work.
We use digitisation and 3D-render programs such as Optitex and ClO3D to create the silhouettes, but we invented our system to let users mix and match components in real time.
While my calendar with Moda Operandi often takes me to fashionable locales like Milan and Paris, I am thrilled when opportunities to visit new places present themselves.
We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.