Overall, while the Rovi entertainment store is a nice stand-alone offering, more importantly, however, it is also a part of our total customer solution, fitting in now with our data and TotalGuide offerings.
We're crafting versions of our TotalGuide Solution to work on both legacy devices as well as new and advanced boxes with varying levels of services based on the capabilities of the set-top box and network.
I feel comfortable in saying that the traction for TotalGuide and Rovi Cloud Services is strong, and I expect it to continue to strengthen.
Major markets are a key factor in advertise and budgeting decisions.
We believe content relationships are compelling draws even where paid-TV-provided guides are prevalent, such as here in the United States.